I’m gonna call this one a waste of my time

Not since I first read The Undercover Economist by Tim Harford some five or so years ago have I actually enjoyed one of these “see the world in a new way” kind of books. I’ve read a number of them from: Freakonomics to Outliers to 7 Habits of Highly Effective People to Fooled by Randomness and I’m almost inclined to say “if you’ve read one, you’re read them all.”

There are interesting and enlightening sections of all of these books for sure but they certainly do not comprise the bulk of the book. In my most recent foray into the “Business” genre, The Tipping Point by Malcolm Gladwell, there were interesting tidbits – like why Sesame Street was so successful and how NYC cleaned up their subways – but that was all in the first couple of chapters. After that, Gladwell just reinvented the wheel, repeating information he’d already said in a slightly different way or inserting one more case study that sometimes read more like an exercise in name dropping then actual teaching.

I have so little to say about this last read it’s almost pathetic. I feel like these books are less about seeing the world in a new way and increasing your personal/work effectiveness and more about the authors staying employed. Its sort of like Starbucks venturing into selling food, then smoothies, now coffee machines. With a little tweak people might thing it’s an fresh new store but really the crux is the same. But who am I kidding, I’m the one that keeps finding myself in the business section at the bookstore, handling another hot bestselling “sure to make you see things differently” book before slowly walking with it to the register. I believe they call that a suckers maxim.

~kate

One response to “I’m gonna call this one a waste of my time

  1. Tipping Point always looked like a really great article, but thin as a book, and that seems to be the case from your review. Thanks!

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